Reporting, analysis and practical guides connected to deepfakes.
EU AI Act Article 50 transparency duties take effect August 2, 2026 and were not deferred by the Digital Omnibus, which pushed only the Annex III high-risk regime to December 2027. Article 50 requires chatbot disclosure, machine-readable marking of AI output, and deepfake labeling. Fines reach EUR 15 million or 3% of worldwide turnover, enforceable from the same date.
The TAKE IT DOWN Act's Section 3 set a May 19, 2026 deadline for covered U.S. platforms to offer a removal process for non-consensual intimate images, including AI deepfakes, and to take them down within 48 hours. The FTC enforces it with civil penalties up to $53,088 per violation and has warned 15 major platforms.
Denmark is amending its Copyright Act to give every person a consent-based, copyright-style right over AI-generated imitations of their face and voice, enforced via the EU DSA and expected to take effect in July 2026. Critics warn that using copyright, an alienable economic right, to protect identity risks commodifying likeness.
