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ChatGPT Ads: Can Advertising and AI Trust Coexist?

On May 5, 2026, OpenAI opened a beta self-serve Ads Manager for ChatGPT with CPC bidding and aggregate measurement tools, backed by agencies like Dentsu, Omnicom, Publicis and WPP. OpenAI promises independent answers, private conversations and user control — but an AI assistant that answers in a single authoritative voice has more power to nudge than search ever did, making those principles essential to enforce.

By Aisha Patel · 6 min · Jun 6, 2026